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$2B → $10B+
Revenue scaled at lululemon
8 Years
Global transformation led
4 Continents
Global teams built
20+ Years
In technology leadership
Featured

The op-ed

The New York Times OPINION
The New York Times · Opinion

I Helped Run Lululemon. Companies Need to Stop Kidding Themselves About A.I.

Most companies are still kidding themselves about AI, and the pilots that never reach production prove it. Julie's Opinion essay on what real transformation actually takes.

Read the Full Essay →
Talks · Panels · Press

A track record you can see

Keynotes, panels, podcasts, and national press, a sampling of where Julie shows up and how she shows up.

Julie Averill on Bloomberg The Close
Video
Bloomberg · The Close

AI's Impact on the C-Suite and Jobs

Julie joins Romaine Bostick and Katie Greifeld to talk about what AI really changes for leaders, and what it doesn't.

TIME Ideas essay by Julie Averill
Press
TIME · Ideas

How to Make an Impact in the AI Economy

Julie's essay on why the leaders who win with AI develop human capability instead of just deploying tools.

Julie Averill on The Motley Fool podcast
Podcast
The Motley Fool

The AI Headlines You Should Be Most Suspicious Of

Rachel Warren interviews Julie on AI washing, psychological safety, and how to tell a real transformation from a good story.

Julie Averill on NBC Bay Area Press:Here
Video
NBC Bay Area · Press:Here

Chief Impact Officer

A conversation on leading transformation when the hardest part has nothing to do with the tech.

WWD feature on Chief Impact Officer
Press
WWD

Why Real Transformation Is Human

WWD on Chief Impact Officer: culture, psychological safety, and human capability beat the algorithm obsession.

Microsoft Signal Blog feature
Press
Microsoft · Signal Blog

Building Trust When Everything Is Changing

Why AI adoption fails on trust, fear, and change resistance far more often than on technology.

Chief Executive excerpt
Press
Chief Executive

You Don't Need an Innovation Team. You Need Problem-Solvers.

An excerpt from the book on why problem-solvers, not innovation teams, drive real change.

Panel: The Rise of Agentic Commerce
Panel
Nimble

Panel: The Rise of Agentic Commerce

A panel discussion on autonomous AI agents reshaping commerce and how leaders should prepare.

Eric Jacobson on Leadership review
Press
Eric Jacobson on Leadership

A Playbook for Authentic, Human Leadership

A book review and short author Q&A on leading people through the age of AI.

Podcasts

Where the conversation goes deep

Make It Happen Mondays podcast
Podcast
Make It Happen Mondays: Building Cultures That Sustain Transformation
Real-Time Data and the Modern Enterprise
FMCG Guys
Real-Time Data and the Modern Enterprise
2026 Predictions for AI and Retail
FMCG Guys
2026 Predictions for AI and Retail
Retail Transformers on Retail Razor
Retail Razor
AI Reveals Your Culture
The Voice of Retail podcast
Voice of Retail
AI's First Inning
Recognition

Awards & honors

NRF Foundation 2024
NRF Foundation · 2024
"Shaping Retail's Future" Honoree
Wequity CIO Luminary Award 2024
Wequity · 2024
CIO Luminary Award
Fast Company Queer 50 2023
Fast Company · 2023
Queer 50
Forbes CIO Next 50 2021
Forbes · 2021
CIO Next 50
Retail Week Tech 100 2020
Retail Week · 2020
Tech 100
CIO Dive CTO of the Year 2019
CIO Dive · 2019
CTO of the Year

Have a story about AI and the workforce?

For interviews, commentary, or a source who's actually run the transformation rather than studied it from the outside, reach out with the details.

Contact for Press