About Julie

The thread that holds it all together.

Two decades of transformation. A foundation built on systems thinking, quiet strength, and the belief that technology only amplifies what human capability creates.

Julie with her mom

As Chief Information Officer of lululemon, Julie Averill led the technology transformation that scaled the company from $2 billion to over $10 billion in revenue while building global teams capable of sustaining that growth. Prior to lululemon, she led omni-channel and digital transformations at Nordstrom and REI, navigating system failures, high-stakes crises, and the complicated work of integrating technology with business strategy at scale. Today, she advises boards, CEOs, and founders at the intersection of AI capability and organizational readiness, and serves as Independent Director at multiple companies. She lives in Bellevue, Washington, with her wife Cindy.

Julie with her mom

The Gold Thread Story

My mom was an upholsterer and a seamstress. She ran a sewing machine at an upholstery shop. I watched her work with breathtaking precision. I also watched her run over her thumb and pull the needle out by herself, then get back to work. Twice. That's where I learned ownership. When something breaks, you fix it yourself. You don't wait for someone else to solve your problems.

I think of gold thread as the beauty that connects our stories, the craftsmanship that holds transformation together, and the strength that runs through everything we build.

"Gold thread is the beauty that connects our stories — the craftsmanship that holds transformation together."

My father, Earl Averill, was a former Major League catcher — the son of a Hall of Famer. From his crouch behind home plate, he learned to see the whole field when everyone else was focused on the ball. He taught me systems thinking before I knew the term existed. Every decision shaped by invisible context. Every pattern revealing something deeper.

These weren't leadership principles I studied. They were patterns I lived. And they proved more valuable than any advanced degree when everything started breaking at once.

The Journey

2026–Present

Founder & CEO

Gold Thread LLC

2019–Present

Board Director & Advisor

Multiple Companies

2017–2025

Global CIO & EVP

lululemon

Prior

CIO

REI

Prior

Senior Technology Leadership

Nordstrom

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I spent two decades proving that culture isn't soft. It's the infrastructure that determines whether transformation succeeds or fails.

As Chief Information Officer and Executive Vice President at lululemon, I led an eight-year global technology and cultural transformation that helped grow the company from $2 billion to over $10 billion in revenue. My work reshaped ecommerce, retail, supply chain, and cybersecurity while building a world-class global tech team across Vancouver, Seattle, Shanghai, and Bangalore.

Building the India Technology Hub was one of the most meaningful chapters of my career. We built it with nearly 50% women engineers — in a market where the industry average sits around 34%. That didn't happen by accident. It happened because we designed inclusion into the foundation, not the afterthought. NASSCOM recognized that work with their AI Game Changer Award in 2024.

Before lululemon, I held the CIO role at REI and senior technology roles at Nordstrom, where I drove major digital and omnichannel expansions. I learned what transformation actually requires through system failures, high-stakes crises, and the messy reality of integrating technology with business strategy at scale.

Today, through Gold Thread LLC, I advise boards, CEOs, and founders at the critical intersection of technological capability, business strategy, and organizational readiness — the space where most transformations stall. I also serve on the board of INDOCHINO and on the advisory board of the UW iSchool.

My authority doesn't come from theory. As a gay woman and mother of three, I understand that transformation isn't about fitting into existing systems — it's about redesigning them so everyone can contribute. My personal journey of unlearning professional masks is the same journey organizations need to take with AI: stop performing, start being real about what works.

Impact at Scale

$2B → $10B+

Revenue growth at lululemon

8 Years

Leading lululemon's global transformation

4 Continents

Global tech hubs built and led

~50%

Women engineers at the India Tech Hub

The Personal Journey

I live in Bellevue, Washington, with my wife Cindy and our three children. One of the chapters I'm most proud of — personally and professionally — is adopting our son Ermias from Ethiopia while I was serving as Global CIO. It taught me more about trust, connection, and what it means to expand who you're willing to become than any leadership program ever could.

I'm an avid pickleball player. I travel with my paddle. It's a slightly embarrassing commitment that I have zero intention of changing. The sport has become one of my favorite ways to make connections worldwide — because it turns out vulnerability and showing up without knowing anyone is a pretty good leadership practice too.

"The most profound transformations happen when we expand who we're willing to become."

My family background spans continents — and that reality has shaped how I think about building teams, designing inclusion, and leading with authenticity. The same principles that make a family work across cultures and differences are the ones that make organizations resilient: trust, honesty, and the willingness to show up as yourself.

Julie Averill

Let's Work Together

Ready to work with Julie?

Whether you need a keynote that challenges your leadership team's thinking on AI, a board advisor who's navigated what you're navigating, or a strategic thought partner — Julie takes on select engagements each year.