Advisory · Board

Help leaders build the operating model their strategy actually needs.

Most companies don't have a strategy problem. They have a wall.

Decisions slow down. The org chart calcifies before the work does. The team that got you here is not the team that takes you there. And now AI is changing the clock speed, which means the wall hurts more than it used to.

I've lived on the other side of that wall. As Global CIO at lululemon, I helped scale the company from $2B to over $10B, built global capability across four continents, and led the transformation work that lets a brand operate above its weight class.

I know what it feels like when the work is moving faster than the structure. I know what it costs to fix it late.

Six areas where I've done the work

01

Scaling Leadership Through Hypergrowth

The leadership team and operating model work that lets a company survive its own growth. I did this in real time at lululemon. The patterns repeat.

02

The Executive Team Itself

Org design, role clarity, how decisions actually get made. Psychological safety before scale. Influence over authority. Culture as competitive infrastructure. This is the work I wrote a book about.

03

The CEO–CIO Seam

Most CEOs don't know how to use their CIO. Most CIOs don't know how to show up as a business leader. I've lived both sides of that table.

04

Global Capability and GCCs

Standing up real capacity in India and elsewhere. Not outsourcing. Strategic capability that compounds. Built lululemon's India Tech Hub with nearly 50% women engineers and retention rates that outperformed the industry by 35 points.

05

AI Strategy for Operators

Not pilots. Not slideware. The hard questions about where AI changes the work, who owns the decision, and what your team has to learn before the tech lands.

06

Board and CEO Advisory

I sit on three boards and I've been the executive briefing them. I know what good board engagement looks like from both sides of the table.

Not a framework consultant.

I do not arrive with a deck of best practices and a junior team. I show up as a peer to your leadership, with lived executive experience, and I tell you what I see. If it's working, I say so. If it isn't, I say that too.

Engagements range from board advisory and quarterly strategy work to embedded support during a specific transformation. Pricing reflects senior time, not a leveraged model.

A point of view, not a menu.

Direct feedback, including the parts that are hard to hear. Pattern recognition from someone who has run the work, not just studied it.

The steady reminder that good judgment runs on context, not instructions — which is true of your team, and true of how I work with you.

Let's talk about what you need.

Whether you're planning a conference keynote, a leadership offsite, a board session, or need strategic guidance on transformation — I'd love to hear from you. I read every message personally.

Speaking Engagements

Keynotes, panel discussions, and fireside chats. Each engagement is tailored to your audience and challenges. Select dates available in 2026.

Advisory & Board Work

AI strategy, board advisory, technology leadership coaching, and organizational readiness. Taking on select new engagements this year.

Response Time

I'll get back to you within 24–48 hours.

Send Julie a Message

Tell me what you're working on — the more context, the better.

Message received.

Thank you for reaching out. I'll be in touch within 24–48 hours.