Speaking · Advisory · Board

Let's do meaningful work together.

From keynote stages to boardrooms, I help leaders build the human capabilities that make technology transformations actually stick.

Speaking

Julie doesn't do corporate platitudes. Her talks blend hard-won lessons from scaling billion-dollar transformations with the kind of honesty you don't usually hear from the stage — about failure, about being underestimated, about the masks we wear and the cost of taking them off.

She's not a retired executive on the speaker circuit. She's actively advising boards and leadership teams through Gold Thread LLC, which means the insights are current, the examples are real, and the bullshit detector is finely calibrated.

Available as keynotes, workshops, panel discussions, or fireside chats — each engagement is built around your audience, your industry, and your specific challenges. No off-the-shelf presentations.

Julie Averill speaking on stage

NRF · New York

What Julie speaks about

These are starting points. Every talk is customized to your audience and challenges.

01

AI Without the BS

Most companies are spending millions on AI while skipping the foundations that determine whether it works. This talk cuts through the hype to address what boards and executives actually need to know: where AI creates real value, why most pilots never scale, and how to build the organizational readiness that turns experiments into competitive advantage.

02

Scaling Without Breaking

Growth exposes every crack in your foundation. Drawing from scaling lululemon from $2B to $10B+ and building teams across four continents, this talk covers what actually holds together when companies grow fast — the infrastructure decisions, talent strategies, and leadership shifts that separate companies that scale from companies that just get bigger.

03

The Human Side of Transformation

Technology doesn't transform companies. People do. This talk explores why so many AI pilots fail and what separates leaders who deliver lasting change from those who just deploy tools. Real, unvarnished examples from Nordstrom, REI, and lululemon — including what didn't work.

04

Building Cultures That Scale

How to maintain high standards while creating psychological safety. Building global teams across time zones and cultures. The practices that helped lululemon scale while building world-class technology capability — and why culture isn't a soft skill, it's your competitive infrastructure.

05

Building Global Teams That Actually Work

Most companies treat distributed teams as cost centers and wonder why they fail. This talk shares the playbook for building global teams as true capability partners — drawing from creating lululemon's India Tech Hub with nearly 50% women engineers and a 95% retention rate when the industry average was 60%.

06

Leading Beyond the Expected Script

What happens when you stop trying to fit the mold and start rewriting it. On bringing your full humanity to leadership — and why the most powerful thing a leader can do is give others permission to be fully themselves too. The professional masks that help us climb the ladder are often exactly what hold our teams back.

Real Stories

No theoretical frameworks. Actual experiences from the trenches, including the failures that taught the most.

Actionable Insights

Every talk includes specific practices leaders can apply immediately — not just inspiration, but tools.

Customized Content

Each engagement is tailored to your audience, industry, and challenges. No off-the-shelf decks.

Flexible Formats

Available as keynotes, workshops, panel discussions, or fireside chats — with Q&A welcome.

UW iSchool Commencement Speaking at lululemon Sweat With Pride event Outdoor corporate event
Julie Averill advisory work

Advisory & Board

I work with boards, CEOs, and leadership teams at the critical intersection of technology capability, business strategy, and organizational readiness — the space where most transformations stall.

After leading technology transformation across major retailers and advising across industries, I've learned that the hardest challenges aren't technical. They're human. I help organizations build what technology can't provide: the psychological safety that enables truth-telling, the leadership capability that turns pilots into transformation, and the culture that makes change sustainable rather than performative.

I don't believe in advisory relationships built on slide decks and status meetings. I believe in asking the hard questions, telling the truth, and building capability that outlasts our engagement.

Where I can help

01

AI Strategy & Readiness

Cutting through the hype to identify where AI creates real value for your business. Building the organizational capabilities that determine whether pilots become transformation.

02

Board Advisory

Helping boards understand technology risk and opportunity. Asking the questions that surface what management presentations don't reveal.

03

Technology Leadership

Guiding CIOs and technology executives through complex transformations. Building teams, managing vendor relationships, and creating sustainable capability.

04

Culture & Organizational Readiness

Building psychological safety that enables truth-telling. Creating cultures where transformation becomes sustainable rather than performative.

05

Scaling & Risk Assessment

Identifying operational risks, capability gaps, and structural challenges before they become crises. Drawing from scaling lululemon through eight years of explosive growth.

06

Executive Coaching

Working one-on-one with technology and business leaders navigating complex challenges. Building the capabilities that determine long-term impact.

Truth Over Comfort

I'll tell you what I actually see, not what's easy to hear. Real transformation requires honest assessment of where you are before you can get where you're going.

Capability Over Dependency

My goal is to make myself unnecessary. I focus on building your team's capabilities, not creating ongoing reliance on external guidance.

Practice Over Theory

Everything I advise comes from experience, not frameworks. I've lived through the challenges you're facing — at scale, under pressure, with real consequences.

Let's talk about what you need.

Whether you're planning a conference keynote, a leadership offsite, a board session, or need strategic guidance on transformation — I'd love to hear from you. I read every message personally.

Speaking Engagements

Keynotes, workshops, panel discussions, and fireside chats. Each engagement is tailored to your audience and challenges. Select dates available in 2026.

Advisory & Board Work

AI strategy, board advisory, technology leadership coaching, and organizational readiness. Taking on select new engagements this year.

Response Time

I'll get back to you within 24–48 hours.

Send Julie a Message

Tell me what you're working on — the more context, the better.

Message received.

Thank you for reaching out. I'll be in touch within 24–48 hours.